Key Industry Trends in Alcohol Service & Liquor Liability

Happy Hour promotional graphic featuring "All You Can Drink" specials, with a woman lounging on a clock surrounded by splashes of beer and text emphasizing the promotion.
All You Can Drink" (AYCD) or "bottomless" promotions are designed to attract customers, offering seemingly great value. However, from a liquor liability standpoint, these promotions are a major red flag for establishments.
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